latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, February 24, 2011

Alabama, Hawaii, Missouri, Nevada and Utah receive Census Data

The Census data today released data for the following 5 states, bringing to 21 the number of states that have received their state-specific data.

Alabama
-- The Hispanic population is 185,602, up 144.8% from 2000 when it was 75,830
-- Non-Hispanic population increased 5.1%
-- The state's overall population increased by 332,636, of which 109,772 (or 33%) were Hispanics

Hawaii
-- The Hispanic population is 120,842, up 37.8% from 2000 when it was 87,699
-- Non-Hispanic population increased 10.3%
-- The state's overall population increased by 148,764, of which 33,143 (or 22.2%) were Hispanics

Missouri
-- The Hispanic population is 212,470, up 79.2% from 2000 when it was 118,592
-- Non-Hispanic population increased 5.5%
-- The state's overall population increased by 393,716, of which 93,878 (or 23.8%) were Hispanics

Nevada
-- The Hispanic population is 716,501, up 81.9% from 2000 when it was 393,970
-- Non-Hispanic population increased 23.7%
-- The state's overall population increased by 702,294, of which 322,531 (or 45.9%) were Hispanics

Utah
-- The Hispanic population is 358,340, up 77.8% from 2000 when it was 201,559
-- Non-Hispanic population increased 18.4%
-- The state's overall population increased by 530,716, of which 156,781 (or 29.5%) were Hispanics

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Wednesday, February 23, 2011

Census data released for Colorado, Oregan and Washington

The Census released state data for Colorado, Oregon and Washington today.

Colorado
-- The Hispanic population is 1,038,687, up 41.2% from 2000 when it was 735,601
-- Non-Hispanic population increased 11.9%
-- The state's overall population increased by 727,935, of which 303,086 (or 41.6%) were Hispanics

Oregon
-- The Hispanic population is 450,062, up 63.5% from 2000 when it was 275,314
-- Non-Hispanic population increased 7.5%
-- The state's overall population increased by 409,675, of which 174,748 (or 42.6%) were Hispanics

Washington
-- The Hispanic population is 755,790, up 71.2% from 2000 when it was 441,509
-- Non-Hispanic population increased 9.5%
-- The state's overall population increased by 830,419, of which 314,281 (or 37.8%) were Hispanics

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Friday, February 18, 2011

Census shows Texas population is mix of old Anglo and young Hispanic

In the first article that I've seen to actually analyze Census data, a Bloomberg article outlines that Whites in Texas are growing older and more dependent on the earning power and taxes of younger Hispanics, now poised to take over as the state’s largest demographic group.

The data confirm Hispanics are on pace to become the biggest ethnic group in the state by 2015, said Steve Murdock, a former U.S. Census director who teaches sociology at Rice University in Houston. A gap is forming, he said, between youthful Hispanics and aging non-Hispanic whites, known colloquially in Texas as “Anglos.”

Non-Hispanic whites now account for 68 percent of Texans 65 years and older, compared with Hispanics’ 20 percent share of that age segment, Murdock calculates.

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Thursday, February 17, 2011

Hispanics account for 65% of Texas' population growth from 2000-2010

The Census released state data for Texas today, which showed 65% of the state's population growth from 2000-2010 was due to the Hispanic population.

Texas
-- The Hispanic population is 9,460,921, up 41.8% from 2000 when it was 6,669,666
-- Non-Hispanic population increased 10.6%
-- The state's overall population increased by 4,293,741, of which 2,791,255(or 65%) were Hispanics

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Wednesday, February 16, 2011

South Dakota's Hispanic Population increases 102.9%

South Dakota received it's state Census data today, which showed that nearly 20% of the state's population growth between 2000-2010 was due to the Hispanic population more than doubling.

South Dakota
-- The Hispanic population is 22,119, up 102.9% from 2000 when it was 10,903
-- Non-Hispanic population increased 6.5%
-- The state's overall population increased by 59, 336, of which 11,216 (or 18.9%) were Hispanics

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Tuesday, February 15, 2011

Illinois population increase due to Hispanic population

Census state data for Illinois and Oklahoma was released today. In Illinois, major Chicago newspapers such as the Chicago Tribune and Chicago Sun-Times are yet to report the state's overall population increase of 411,339 was in essence attributed to the Hispanic population, which increased by 497,316, essentially making up for the state's non-Hispanic population decrease of -0.8%.

Illinois
-- The Hispanic population is 2,027,578, up 32.5% from 2000 when it was 1,530,262
-- Non-Hispanic population decreased -0.8%
-- The state's overall population increased by 411,339 thanks to the increase of 497,316 in the Hispanic population

Oklahoma
-- The Hispanic population is 332,007, up 85.2% from 2000 when it was 179,304
-- Non-Hispanic population increased by 4.5%
-- The state's overall population increased by 300, 697, and 152,703 (or 50.8%) of that increase was due to the Hispanic population

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Thursday, February 10, 2011

4 more states receive Census data, Hispanic growth impressive

The U.S. Census has released data for Arkansas, Indiana, Iowa and Vermont, bringing to 9 the number of states that have now received their state-specific data.

Arkansas
-- The Hispanic population is 186,050, up 114% from 2000 when it was 86,866
-- Non-Hispanic population grew 5.5%
-- The state's population grew by 242,518, and 99,184 (or 40.8%) of that growth came from Hispanics

Indiana
-- The Hispanic population is 389,707, up 81.7% from 2000
-- Non-Hispanic population grew 3.9%
-- The state's population grew by 403,317, and 175,171 (or 43.4%) of that growth came from Hispanics

Iowa
-- The Hispanic population is 151,544, up 83.7% from 2000
-- Non-Hispanic population grew 1.8%
-- The state's population grew by 120,031, and 69,071 (or 57.5%) of that growth came from Hispanics

Vermont
-- The Hispanic population is 9,208, up 67.3% from 2000
-- Non-Hispanic population grew 2.2%
-- The state's population grew by 16,914, and 3,704 (or 21.8%) of that growth came from Hispanics

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Wednesday, February 09, 2011

Maryland 5th state to receive 2010 Census data

The U.S. Census today released the state data for Maryland. The state's population grew by 477, 066, and 242, 716 (or about 50.8%) of that growth came from Hispanics


Maryland
- Hispanic population 470,632, which is an 106.5% increase from 2000
- Hispanics now 8.2% of population compared to 4.3% in 2000
- Non-Hispanic population had a growth rate of 4.6%


States that are next to receive their data:
Arkansas
Indiana
Iowa
Vermont

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Super Bowl XLV Most Watched TV show all time for Hispanics

Beating out the 2010 World Cup Finals, the recent Super Bowl XLV on FOX was most viewed TV program by U.S. Hispanics of all time. The game averaged 10.0 million Hispanic viewers, according to The Nielsen Company.

Here are the top 10:

1) 10.01 million -- Super Bowl XLV (Packers-Steelers), 2/6/11
2) 8.95 million -- 2010 World Cup Final (Spain/Netherlands), 7/11/10
3) 8.91 million -- 2010 World Cup Round of 16 (Argentina/Mexico), 6/27/10
4) 8.88 million -- Destilando Amor (telanovela series finale), 12/3/07
5) 8.28 million -- Super Bowl XLIV (Saints-Colts), 2/7/10
6) 7.84 million -- Super BowlXLIII (Steelers-Cardinals), 2/1/09
7) 7.76 million -- Rubi (telanovela series finale), 3/7/06
8) 7.65 million -- Selena ¡VIVE! (benefit concert), 4/7/05
9) 7.49 million -- Super Bowl XLII (Giants-Patriots), 2/3/08
10) 7.18 million -- Soy Tu Dueña (telanovela series finale), 12/27/10

Thursday, February 03, 2011

First state Census data released ... Hispanic growth impressive

The U.S. Census today released the following state data for the 2010 Census today:

New Jersey
- Hispanic population 1,555,144, which is a 39.2% increase from 2000
- Non-Hispanic population had a negative growth rate of -0.8%

Virginia
- Hispanic population 63,1825, which is a 91.7% increase from 2000
- Non-Hispanic population grew 9.3%

Louisiana
- Hispanic population 19,2560, which is a 78.7% increase from 2000
- Non-Hispanic population had a negative growth rate of -0.5%

Mississippi
- Hispanic population 81,481, which is a 105.9% increase from 2000
- Non-Hispanic population had a growth rate of 2.9%

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States to begin receiving Census findings

As I've posted recently, the Census is expected to show that Latinos fueled almost all of the population growth in the United States over the last ten years.

Now, states will begin to receive their Census data beginning this week, according to a Fox News Latino article.


New Jersey, Mississippi, Virginia and Louisiana are first up. Arkansas, Indiana, Iowa and Maryland are among the states scheduled to receive their data next week. By law, all states must receive their redistricting data by April 1.

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Tuesday, February 01, 2011

"Unbanked" getting served by retail outlets ... not banks

In 2006, I posted an article about how traditional financial services institutions were fighting Wal-Mart's attempt to set up a loan corporation to provide banking services to its customers (Wal-Mart says 1 in 5 of its customers don't have a bank account).

I mentioned that rather than complain and protest, other banks should follow suit and continuously offer products to meet their new customers' needs.

Unfortunately, banks -- especially community and regional ones -- continue to do a poor job marketing to and serving the needs of minorities in a culturally-relevant manner.

Now comes an article from the Washington Post about how other retailers including K-Mart and Best Buy have entered this $320 billion market. This is good news for unbanked and underbanked consumers as competition will inevitably lead to lower costs and fees for services like check cashing and wire transfers.

As the article says, a government survey showed that many unbanked consumers think that they don't make enough money to warrant a bank account, they simply don't trust banks or come from cash-based cultures.

Inevitably, I imagine many traditional banks will disregard this article and claim it's not affecting them because it's not the segment of the market they desire. True to an extent. However, it is impossible to upsell or cross-sell other banking services to a non-customer. Moreover, when they do open accounts, this cash-based segment typically opens accounts with high initial balances. This represents much-needed capitol for banks that need the cash for balancing their books, making loans and keeping investors happy.

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