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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, March 29, 2011

MA, NY, RI and MI population growth attributable to Hispanics

Essentially, the entire population increases from 2000-2010 in Massachusetts, New York, Rhode Island and Michigan were attributed to the Hispanic population, according to the 2010 Census. This and Census data from 6 other states follows:

District of Columbia
-- The Hispanic population is 54,749, up 21.8% from 2000 when it was 44,953 -- Non-Hispanic population increased 3.8%
-- The state's overall population increased by 29,664 people, of which 9,796 (or 33%) were Hispanics

Maine
-- The Hispanic population is 16,935, up 80.9% from 2000 when it was 9,360
-- Non-Hispanic population increased 3.6%
-- The state's overall population increased by 53,438 people, of which 7,575 (or 14.18%) were Hispanics

Massachusetts
-- The Hispanic population is 416,775, up 53.8% from 2000 when it was 271,003
-- Non-Hispanic population increased 2.9%
-- The state's overall population increased by 198,532 people, of which 198,925 (or 100.2%) were Hispanics

Michigan
-- The Hispanic population is 436,358, up 34.7% from 2000 when it was 323,877
-- Non-Hispanic population decreased by -1.7%
-- The state's overall population decrease by -54,804 people, and increased by 112,481 Hispanics

New Hampshire
-- The Hispanic population is 36,704, up 79.1% from 2000 when it was 20,489
-- Non-Hispanic population increased 5.3%
-- The state's overall population increased by 80,684 people, of which 16,215 (or 20%) were Hispanics

New York
-- The Hispanic population is 3,416,922, up 19.2% from 2000 when it was 2,867,583
-- Non-Hispanic population decreased -0.9%
-- The state's overall population increased by 401,645 people, of which 549,339 (or 136.77%) were Hispanics

Puerto Rico
-- The Hispanic population is 3,688,455, down -2.0% from 2000 when it was 3,762,746
-- Non-Hispanic population increased 9.6%
-- The commonwealth's overall population decreased by -82,821people, of which -74,291 were Hispanics

Rhode Island
-- The Hispanic population is 130,655, up 43.9% from 2000 when it was 90,820
-- Non-Hispanic population decreased by -3.9%
-- The state's overall population increased by 4,248 people, of which 39,835 (or 937.74%) were Hispanics

South Carolina
-- The Hispanic population is 235,682, up 147.9% from 2000 when it was 95,076
-- Non-Hispanic population increased 12.1%
-- The state's overall population increased by 613,352 people, of which 140,606 (or 22.92%) were Hispanics

West Virginia
-- The Hispanic population is 22,268, up 81.4% from 2000 when it was 12,279
-- Non-Hispanic population increased 1.9%
-- The state's overall population increased by 44,650 people, of which 9,989 (or 22.37%) were Hispanics

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Sunday, March 27, 2011

Spanish-Language Laptop Sold in U.S. Stores for First Time

Dell is selling a $499 Spanish-equipped Inspiron M5030 at BrandsMart USA stores and through its website, marking the first time a core-Spanish laptop has been sold in the United States, according to Dell.
“Dell understood the need to offer its Spanish speaking consumers a laptop that was 100 percent designed for them. Our research shows that there are over 17 million individuals in the U.S. who communicate exclusively in Spanish and for whom connectivity with family is essential,” Dell account executive Gerald Zapata is quoted as saying in an article on FoxNews Latino. “This was a clear opportunity for us," he added.

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Thursday, March 24, 2011

Census Director: 2010 Census all about Hispanic, local

The growth of the Hispanic market and its migration to the suburbs is, "... the big headline of the Census, in both size and scope," says Census Director Robert Groves in a MediaPost article.

He goes to tell Marketing Daily in the article that advertising must begin to reflect the realities of the U.S. population.

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Friday, March 18, 2011

Is America Becoming a Hispanic Country?

CNN.com ran an opinion piece by Ruben Navarrate with this title referring to the "Hispanization" of the United States based on the population growth, economic impact and cultural influence.

In the first 33 states for which data has been released, there are almost 600,000 more Hispanics than previously thought. There is still data coming from the other states, making it likely that the final figure could surpass 55 million, or 17% of the U.S. population.

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10 more states receive Census data

Over the past week, the Census released state data for: Alaska, Florida, Georgia, Kentucky, Minnesota, Montana, New Mexico, North Dakota, Ohio, and Tennessee.

42 states have now received their Census information and Hispanics have represented nearly 55% of the total population growth in these states.

Next week, the Census releases state data for • Maine• Massachusetts• Michigan• New Hampshire• New York• Rhode Island• South Carolina• West Virginia• District of Columbia• Puerto Rico

Florida

-- The Hispanic population is 4,223,806, up 57.4% from 2000 when it was 2,682 715

-- Non-Hispanic population increased 9.6%

-- The state's overall population increased by 2,818,932 people, of which 1,541,091 (or 54.6%) were Hispanics

Ohio

-- The Hispanic population is 354,674, up 63.4% from 2000 when it was 217,123

-- Non-Hispanic population increased 0.4%

-- The state's overall population increased by 183,364 people, of which 137,551 (or 75.02%) were Hispanics

Georgia

-- The Hispanic population is 853,689, up 96.1% from 2000 when it was 435,227

-- Non-Hispanic population increased 14%

-- The state's overall population increased by 1,501,200 people, of which 418,462 (or 27.88%) were Hispanics

Kentucky
-- The Hispanic population is 132,836, up 121.6% from 2000 when it was 59,939

-- Non-Hispanic population increased 5.6%

-- The state's overall population increased by 297,598 people, of which 72,897 (or 24.5%) were Hispanics

Minnesota
-- The Hispanic population is 250,258, up 74.5% from 2000 when it was 143,382

-- Non-Hispanic population increased 5.8%

-- The state's overall population increased by 384,446 people, of which 106,876 (or 27.8%) were Hispanics

Alaska

-- The Hispanic population is 39,249, up 51.8% from 2000 when it was 25,852

-- Non-Hispanic population increased 11.6%

-- The state's overall population increased by 83,299 people, of which 13,397 (or 16%) were Hispanics

Montana
-- The Hispanic population is 28,565, up 58% from 2000 when it was 18,081

-- Non-Hispanic population increased 8.7%

-- The state's overall population increased by 87,220 people, of which 10,484 (or 12.02%) were Hispanics

New Mexico
-- The Hispanic population is 953,403, up 24.6% from 2000 when it was 765,386

-- Non-Hispanic population increased 4.9%

-- The state's overall population increased by 240,133 people, of which 188,017 (or 78.3%) were Hispanics

North Dakota
-- The Hispanic population is 13,467, up 73% from 2000 when it was 7,786

-- Non-Hispanic population increased 3.9%

-- The state's overall population increased by 30,391 people, of which 5,681 (or 18.69%) were Hispanics

Tennessee
-- The Hispanic population is 290,059, up 134.2% from 2000 when it was 123,838

-- Non-Hispanic population increased 8.8%

-- The state's overall population increased by 656, 822 people, of which 166,221 (or 25.31%) were Hispanics

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Tuesday, March 15, 2011

Hispanics at least 25% of Connecticut's largest cities

While the Hispanic population is approximately 13.4% of Connecticut's total population (up from 9.4% in 2000), it about double or more in the state's largest cities.

Here is a run down (ranked in order of percentage):

  1. Hartford - 45.4% Hispanic (54,185 out of 119,479 people)
  2. Bridgeport - 39.9% Hispanic (55,100 out of 137,965 people)
  3. New Britain - 38.4% Hispanic (26,934 out of 70,113 people)
  4. Waterbury - 32.7% Hispanic(34,446 out of 105,265 people)
  5. New Haven - 28.5% Hispanic (35,591 out of 124,727 people)
  6. Danbury - 26.1% Hispanic (20,185 out of 77,248 people)
  7. Norwalk - 25.0% Hispanic (20,770 out of 83,193 people)
  8. Stamford - 24.6% Hispanic (29,188 out of 118,779 people)
Source: 2010 Census American Fact Finder

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Today Show covers Telemundo's telenovela La Reina del Sur

The Telemundo blockbuster telenovela was featured on The Today Show today on a segment discussing its high ratings and cross-over appeal.

While NBC owns Telemundo, promoting one of its corporate shows was not the motivation for the segment. Rather, it was its ratings. The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.

As a Hollywood Reporter story starts, "It's not a good sign when a Spanish-language soap tops English-language broadcast networks."

The article goes on to say that La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo.

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Friday, March 11, 2011

Chrysler fires agency for "F-bomb" tweet

An employee of Chrysler's agency New Media Strategies apparently thought he/she was logging into a personal account and tweeted "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive."

However, the tweet came from the official Chrysler account @ChryslerAutos.

The agency took action and fired the employee. However, Chrysler then announced it was not renewing its contract with the agency.

Over reaction by Chrysler or a smart corporate decision?

Thursday, March 10, 2011

First 33 states receive Census data, Hispanics account for nearly 60% of total growth

As of today 33 states have received their state-specific Census data. The total population increase for these states is 19,691,162 people. The total Hispanic population increase for these states is 11,304,746.

Put another way, 57.41% of the total U.S. population growth reported thus far is Hispanic.

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Hispanic populations in Arizona, Idaho and Wisconsin increase

The Census brought today to 33 the number of states that have received their data with the release of state data for Arizona, Idaho and Wisconsin.

Arizona
-- The Hispanic population is 1,895,149, up 46.3% from 2000 when it was 1,295,617
-- Non-Hispanic population increased 17.3%
-- The state's overall population increased by 1,261,385, of which 599,532 (or 47.5%) were Hispanics

Idaho
-- The Hispanic population is 175,901, up 73% from 2000 when it was 101,690
-- Non-Hispanic population increased 16.7%
-- The state's overall population increased by 273,629, of which 74,211(or 27.1%) were Hispanics

Wisconsin
-- The Hispanic population is 336,056, up 74.2% from 2000 when it was 192,921
-- Non-Hispanic population increased 3.5%
-- The state's overall population increased by 323,311, of which 143,135 (or 22%) were Hispanics

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Wednesday, March 09, 2011

Census: Hispanics 90% of population increase in California and 77% of population increase in Pennsylvania

The Census also released state data for California and Pennsylvania.

California
-- The Hispanic population is 14,013 719, up 27.8% from 2000 when it was 10,966,556
-- Non-Hispanic population increased 1.5%
-- The state's overall population increased by 3,382,308, of which 3,047,163 (or 90%) were Hispanics

Pennsylvania
-- The Hispanic population is 719,660, up 82.6% from 2000 when it was 394,088
-- Non-Hispanic population increased 0.8%
-- The state's overall population increased by 421,325, of which 325,572 (or 77%) were Hispanics

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Census: 94% of Connecticut's Population increase was Hispanic

Connecticut's total population increased by 168,532 from 2000-2010, according to the Census. The Hispanic population's increase during that time was 158,764, or 94%.

Connecticut
-- Hispanic population is 479,087, up 49.6% since 2000 when it was 320,323.
-- Total population increased by 0.3%
-- The state's population increased by 168,532, of which 158,764 (or 94%) were Hispanic

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Thursday, March 03, 2011

Head for the barn Auntie Em, 2/3 of Kansas' population growth was Hispanic

The Census data today released data for Kansas and Wyoming, bringing to 26 the number of states that have received their state-specific data.

Kansas
-- The Hispanic population is 300,042, up 59.4% from 2000 when it was 188,252
-- Non-Hispanic population increased 2.1%
-- The state's overall population increased by 164,700, of which 111,790 (or 67.8%) were Hispanics

Wyoming
-- The Hispanic population is 50,231, up 58.6% from 2000 when it was 31,669
-- Non-Hispanic population increased 1.1%
-- The state's overall population increased by 69,844, of which 18,562 (or 26.5%) were Hispanics

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Wednesday, March 02, 2011

Hispanic population in North Carolina up 111% and up 96% in Delaware

The Census today announced the 2010 Census results for Delaware and North Carolina.

Delaware
-- The Hispanic population is 73,221, up 96.4% from 2000 when it was 37,277
-- Non-Hispanic population increased 10.5%
-- The state's overall population increased by 114,334, of which 35,944 (or 31%) were Hispanics

North Carolina
-- The Hispanic population is 800,120, up 111.1% from 2000 when it was 378,963
-- Non-Hispanic population increased 13.9%
-- The state's overall population increased by 1,486,170, of which 421,772 (or 28.3%) were Hispanics

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Tuesday, March 01, 2011

63% of Nebraska's population growth was Hispanic

Hispanics accounted for 63% of Nebraska's population growth from 2000-2010, according to the state Census data released today.

Nebraska

-- The Hispanic population is 167,405, up 77.3% from 2000 when it was 94,425
-- Non-Hispanic population increased 2.6%
-- The state's overall population increased by 115,078, of which 72,980 (or 63%) were Hispanics

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