latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, October 13, 2005

Latino Lingo Launches!

Welcome to the first blog post for Latino Lingo! Wilson Camelo of Mason y Bauzá here with commentary and postings on all things dealing with marketing to the Latin, Latino, Hispanic, Hispanic American (What ever!) population. Regardless of how we are identified … we are fast becoming a coveted market segment for more and more general market (i.e. mainstream) companies looking to get a little bit of our dinero.

This blog addresses the importance of marketing to Hispanics, the subtleties of the culture and outlines why just because you took 2 years of Spanish in High School or had a semester abroad doesn’t make you an expert!

Despite being 40 million strong and growing (and these are just the ones that “count” if you know what I mean), and coming from 21 different countries, we are still marketed to as a single entity. Why? Primarily because our common language is Spanish (don’t e-mail me if you’re from Brazil or Portugal … I know what you speak!). You tell a Puerto Rican that he or she should be spoken to like a Mexican or tell a Cuban they are no different than a Guatemalan because each speaks a form of Spanish. Just let me know when you do it so I can get some popcorn to watch the fireworks show.

So, sit back, buckle your seatbelt and let’s enjoy the ride of going where no brown man has gone before …

Thanks to Jack Nork, The Mason Technologist, for turning me onto the world of blogs!


  • At 3:33 PM , Blogger Jack Nork said...

    Welcome to the blogosphere!
    I'm looking forward to reading Latino Lingo.

  • At 5:40 PM , Anonymous Anonymous said...

    Good thing I had TWO semesters abroad!


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