Today Show covers Telemundo's telenovela La Reina del Sur
The Telemundo blockbuster telenovela was featured on The Today Show today on a segment discussing its high ratings and cross-over appeal.
While NBC owns Telemundo, promoting one of its corporate shows was not the motivation for the segment. Rather, it was its ratings. The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.
As a Hollywood Reporter story starts, "It's not a good sign when a Spanish-language soap tops English-language broadcast networks."
The article goes on to say that La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo.
While NBC owns Telemundo, promoting one of its corporate shows was not the motivation for the segment. Rather, it was its ratings. The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.
As a Hollywood Reporter story starts, "It's not a good sign when a Spanish-language soap tops English-language broadcast networks."
The article goes on to say that La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo.
Labels: Hispanic marketing, Hispanic media, Spanish media
posted by latino lingo @ 9:33 AM
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