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Tuesday, March 15, 2011

Today Show covers Telemundo's telenovela La Reina del Sur

The Telemundo blockbuster telenovela was featured on The Today Show today on a segment discussing its high ratings and cross-over appeal.

While NBC owns Telemundo, promoting one of its corporate shows was not the motivation for the segment. Rather, it was its ratings. The Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.

As a Hollywood Reporter story starts, "It's not a good sign when a Spanish-language soap tops English-language broadcast networks."

The article goes on to say that La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo.

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