Batanga Buying HispanoClick?

Portada Magazine is reporting that Batanga maybe close to acquiring HispanoClick.

This is significant in that Batanga would be able to take on Univision.com in the area of online advertising. Batanga is already surpassing Univision.com in terms of visitors and has grown to be the online powerhouse in its category.

The interesting aspect, as Portada Magazine rightly points out, is that the trend of online media companies buying online advertising networks is no longer a general market trend.