latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, January 07, 2011

Bold predictions for 2011 Hispanic marketing industry

I always enjoy reading Jose Villa's entries on MediaPost, a publication I also regularly contribute to. His latest is entitled "2011: The Year Of Creative Destruction" and lists 5 "bold" predictions he makes for the Hispanic marketing industry in 2001. He says, "think of 2011 as the year of creative destruction in Hispanic marketing -- some things will die, a lot will change, and brand new opportunities will sprout from the ashes."

Definitely a good read. I mostly agree with him and did post a comment about where I differed slightly.

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