latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Sunday, March 27, 2011

Spanish-Language Laptop Sold in U.S. Stores for First Time

Dell is selling a $499 Spanish-equipped Inspiron M5030 at BrandsMart USA stores and through its website, marking the first time a core-Spanish laptop has been sold in the United States, according to Dell.
“Dell understood the need to offer its Spanish speaking consumers a laptop that was 100 percent designed for them. Our research shows that there are over 17 million individuals in the U.S. who communicate exclusively in Spanish and for whom connectivity with family is essential,” Dell account executive Gerald Zapata is quoted as saying in an article on FoxNews Latino. “This was a clear opportunity for us," he added.

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