latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, March 25, 2013

New studies show Latinos driving box office sales and coffee consumption

Two separate, recent studies demonstrate the continued influence and purchasing power of Latinos. 

The first, was the annual theatrical statistics report released today by the Motion Picture Assn. of America reporting that global box office sales grew to a record $34.7 billion in 2012, with domestic totals reaching a benchmark $10.8 billion.  In the U.S. market, a steady four-year decline in teen attendance per capita was offset by a surge in attendance from Hispanics and moviegoers aged 40-49.

The second, from the National Coffee Association, showed that coffee consumption is much stronger among U.S. Hispanics than non-Hispanic counterparts. In fact, 74 percent of U.S. Hispanics drink coffee daily, fully 12 percentage points ahead of non-Hispanics.

Further, Hispanics appear to drink more premium coffee types than non-Hispanics, with 46 percent saying they drink gourmet coffee beverages daily versus 29 percent of non-Hispanics and, for daily espresso consumption, 32 percent versus 11 percent.

EDITOR'S NOTE: I'm drinking a latte as I write this :-)

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