Hispanic more digital-savvy than Non-Hispanics
According to an article in MediaPost, Hispanic consumers tend to be early adopters and are more likely to own smartphones and tablets. iPad ownership specifically is up among Hispanics from 4.2% in June 2010 to 21.3% in 2012. (14.6% of Non-Hispanics report having an iPad in 2012.)
Viewing on Mobile Devices | ||
% of Users
| ||
Mobile Used to View | Hispanics | Non-Hispanics |
48.1%
|
29.2%
| |
News |
26.6
|
17.5
|
Sports |
15.2
|
10.2
|
Video/TV |
15.5
|
9.6
|
Source: BIGinsight, August 2012 |
In addition Hispanics’ regular usage of social media also largely outpaces Non-Hispanics counterparts. Usage among Hispanics indexes higher across all sites tracked in the InsightCenter.
Regular Use of Social Media/Online Communities – Index (Hispanics 18+ vs. Non-Hispanics 18+) | |
Media | Index vs. Non-Hispanics |
109
| |
Foursquare |
166
|
Google+ |
133
|
Hulu |
144
|
127
| |
MySpace |
155
|
109
| |
141
| |
YouTube |
133
|
Source: BIGinsight, August 2012 |
Labels: budget allocation, Hispanic cell phones, Hispanic Internet, Hispanic marketing, Hispanic media, Hispanic media spending, Mobile
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