latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, January 17, 2006

Continental Airlines goes Spanish

Continental Airlines has recently announced a partnership with Idiom Technologies to speed the launch of its Spanish language online reservations system, according to an article in IBL News.

The article quotes Ken Penny, director of Internet planning and general manager at continental.com, who says:

"Continental Airlines serves more destinations in Latin America than any other U.S. airline. Offering website services, like flight purchase and frequent flyer information, in Spanish facilitates the travel process for more of our customers in the United States and abroad. Recent surveys (such as the Roper Hispanic Cyberstudy released in early July 2005) indicate that U.S. Hispanics was the fastest growing online ethnic segment. Also, this ambition was consistent with Continental's Latinization program, now in its eighth year, which enhances customer service for Latin American and U.S. Spanish-speaking passengers not just through language but in respecting cultural differences."

View the Spanish language website

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