latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, January 03, 2006

2006 Predictions

I wrote this morning that I think 2006 will be the year for Hispanic marketing .... BrandWeek agrees. Among the many 2006 predictions in their article "Memo from the Front: 2006: A Whole New Year," they offer the following:

"The Hispanic consumer will arrive. After years of treating the Hispanic segment as an afterthought addressed by stereotypical ads showing groups of young Latinos dancing and partying in the streets, marketers will shift more money to addressing the demo with a much greater amount of TV, print and online ads featuring stereotypical images of young Latinos dancing and partying in the streets. "

They also predict, "Blogs will change everything" ... so, I'll keep blogging!

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