latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, January 13, 2006

We have Latinos up there too?

The Manchester (New Hampshire) Union Leader reports on a new Bi-lingual magazine targeting New Hampshire's growing Latino population -- the first such publication in the state's history.

Called NosotrosUs (nosotros means "us" for those of you who didn't take high school Spanish), the magazine's aim is to bridge the gap between the Latino and the non-Latinos by building, partnerships between business, government and community whether they are Latino or non-Latino, said the publication's editor-in-chief and co-owner, Taina C. Cruzado, in the article.

The 36-page, full color publication is being distributed free at Shaw’s, Stop & Shop and Market Basket supermarkets, Wal-Mart stores, doctors offices, hospitals and social service agencies throughout southern New Hampshire.

The article estimates that there are 26,000 Latinos now living in the area, and says that Latinos there are better educated and more affluent than the national average with more than 40 percent of Latino families having annual earnings exceeding $50,000.

Buena suerte!

1 Comments:

  • At 12:05 AM , Anonymous Anonymous said...

    Go NH Latinos!!

    It must be cold up there! But seriously, I think I speak for all Latinos when I say "We are Proud of You".

     

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