latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, December 19, 2005

Hispanic toy spending booming

Good article in the Associated Press today regarding the growth of toys in the Hispanic market ... and their appeal to the general market.

Those of you with young kids know the popularity of toys like Dora's Talking Playhouse and Dora's Talking Kitchen I was fortunate to grab one for my little one for Christmas.

Hispanic-themed toys and games on increasingly being marketed as manufacturers compete for Hispanic, but toy companies are also counting on the crossover effect, as American children nationwide begin to add these toys and games to their holiday wish lists, the article says.

Hispanics, however, are a "sweet spot" to focus on as we typically come from larger families and are younger. About 15 percent of Hispanics are under 14 and under, compared to about 9 percent of people of the general market. Read the story on the WXIA-TV web site.


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