latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, March 30, 2006

Power of Hispanic media on issues

There's an interesting article in the San Francisco Chronicle on how Spanish radio helped spread the word of planned protests in L.A. against some of the proposed immigration reform.

While this isn't a forum for debating political issues, I bring up this point since the article says protest organizers credit radio stations for the unexpected 500,000 people that showed up.

It's hard to think of a parallel example of mainstream media getting behind a major societal issue and making it even bigger.

This effort also shows the power of grassroots efforts in the Hispanic community.

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