latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, July 28, 2006

Hispanic outreach Kentucky style

A first is occurring in Kentucky on August 15 when the Richmond Register, circulation 6,280, becomes the first paper in the state to launch a bi-lingual column. This according to an article in Editor & Publisher Magazine, which goes on to report that the column will run every other week and be written by Alberto Sanz, a Mexican also who publishes a weekly Spanish paper in central Kentucky.

"Madison County's growing Hispanic population is evident in the number of Hispanic-owned businesses and Hispanic employees in the local work force," Richmond Register Editor Jim Todd Todd is quoted as saying in the article.

(Thanks to Rebecca Johnston, media buyer at Mason, Inc., for forwarding this article)

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