latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, July 18, 2006

Marketing at the border

Marketing y Medios carries an article about Border Billboard, a company that specializes in billboards at the U.S.-Mexico border.

According to the article, the 2 billboards the company has at the Tijuana/San Diego border is "the single most trafficked border in the world," with 4.3 million passersby each month. These aren't run of the mill, they play video and offer audio via a radio frequency.

Current clients include Burger King, Circuit City, Coca Cola Co., Coors Light, McDonald's the the U.S. Postal Service, the article says.

Wonder if Taco Bell is the next one to "head for the border" ...

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