latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Saturday, June 03, 2006

Sí TV hunts for young, bilingual Latinos

BusinessWeek has a brief article on Sí TV's quest to fill a void for young Latinos who are seeking "hip" programming ... and in English. The article touches upon the issue of whether advertisers should target Latinos in Spanish or in English.

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