latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, September 26, 2007

No more Beaners

No, not the insulting word some have for Hispanics, but a 79-chain coffee house chain based in Michigan that is changing its name from Beaner's to Biggby Coffee.

In today's PC world, the coffee shop sought to "distance itself" from the disparaging term, according to an article in the Daily Press & Argus. The cost is $1 million to change everything.

BTW, the name Biggby is supposed to be the phonetic pronunciation of the company's logo, an uppercase letter "B," according to the article. However, wouldn't Biggby actually be pronounced phonetically as Big-Bye and not Big-Bee? I thought phonetically the strong E sound was represented as an E with a line over the top? Spelling Biggby with a Y gives it a BYE sound (i.e. strong I)versus a BEE sound (i.e. strong E). Right?

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