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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, January 31, 2008

Rumor confirmed

Batanga's acquisition was confirmed in a Hispanic PR Wire release today.

According to the release, HispanoClick will reside under the Batanga, Inc. umbrella. Marc Duquette will continue to serve as General Manager of HispanoClick and Ana Maria De La Cruz, co-founder of HispanoClick, will continue as Vice President of Business Development based out of Batanga’s headquarters in Miami, Florida.

Here are the relevant quotes from the release:

“At Batanga, we continuously strive to provide a complete solution to our advertisers’ Hispanic online needs. We will continue to actively scan the market for opportunities to build upon our online marketing platform as part of our overarching goal to deliver outstanding value to advertisers seeking to reach Hispanics online. Performance-based advertising is an increasingly big part of the equation, and with an additional 5.6 million US unique visitors per month, we can now extend reach and improve performance,” said Rafael Urbina, Chairman and CEO of Batanga.

"Joining the Batanga family is a very exciting opportunity for HispanoClick, our publishers and advertisers. Batanga’s dedication to innovative advertising solutions is in line with what HispanoClick has always set out to provide its advertisers,” states Marc Duquette, founder of HispanoClick.

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