latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, March 24, 2008

Muy bien!

Lopez Negrete Communications -- the second largest independent Hispanic marketing agency -- announced they have established "The Lopez Negrete Hispanic Marketing Education Fund," an annual scholarship foundation to benefit students interested specifically in Hispanic marketing or advertising.

According to the press release, The Lopez Negrete Hispanic Marketing Education Fund will award annual scholarships to select recipients with strong potential for success in advertising, marketing, communications, radio/television, media studies, marketing research or other related fields. The scholarships are currently available at four universities: University of Houston, St. Thomas University, Emerson College and Florida State University.

The fund was established in collaboration with the Advertising Education Foundation of Houston (AEFH), the charitable foundation of the American Advertising Federation - Houston (AAF-Houston).

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