latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, February 11, 2008

Education is #1 issue among Hispanics - take dos

I wrote last year about a National Council of La Raza study that showed education, and not immigration, was by far the number one issue for Latinos.

Now, a study released by Fleishman-Hillard recently also came to the same conclusion. Not sure if perhaps Fleishman didn't read the NCLR study or maybe they were simply beat to the punch while finalizing theirs, but it's good to see the statistics revalidated, especially in this time of political campaigns.

The study, according to the release, also revealed that:

-- Teachers and schools are the leading source of information (trusted by 54 percent) followed by different sources of media (trusted by a combined 39 percent).

-- Issues affecting the family are the most important to Hispanics, but their prominence varies depending on the respondents' time in the United States

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