Happy 2009!

I want to thank all my readers for your continued interest in latin0-lingo. My resolution for this year to you is to continue to provide insight and analysis on issues regarding the U.S. Hispanic marketing industry.

BTW, for those on Facebook I created yesterday a new group called Hispanic marketing, advertising and public relations. It had 27 members join on the first day so it's off to a good start.

This year will certainly be interesting. With most organizations cutting back on their marketing budgets I am seeing some good and bad examples already of how organizations are handling their outreach to the Hispanic market. Some have cut everything across the board while some smart ones are diverting at least some of those cuts to the Hispanic market in an effort to gain share in a down economy.

Still some don't invest a penny despite their general market being in many ways the Hispanic market. For example, there are banks in this region who have branches in cities where the market is near 50% or greater Hispanic in population and where there are more Hispanic-owned businesses than any other. Yet, they continue to wonder why they can't grow their deposit rates.

So, thanks again for the support and keep your questions and tips coming.