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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Saturday, October 18, 2008

Hispanics still unprepared for digital TV switch

According to The Nielsen Company, more than 9 million households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. Another 12.6 million households have at least one television set that will no longer work when the digital transition occurs.

The percentage of Hispanic households that are completely unready for the digital transition is 13%. About one-quarter of the households that speak only or mostly Spanish are completely unready, according to Nielsen.

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