Hispanic consumers 3x as likely as Caucasians to respond to mobile advertising

An article in MediaPost, citing fourth-quarter data from mobile social network Limbo and GFK Technology, reports that for all demographics 1 in 3 mobile consumers recall seeing mobile advertising. That increases to 2 in 5 for iPhone users.

Hispanic consumers, as well as African American, were three times as likely as Caucasians to respond to mobile advertising.

Overall, there were 271 million U.S. mobile phone users in the fourth quarter, up 8% from a year ago. The number of people texting increased 16% to 162 million.

Women were 85% more likely to respond to ads than men, and those ages 18 to 24 were twice as likely to respond as those age 25 and over.