latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, June 29, 2010

Mexico vs. Argentina match delivers the highest viewership ever for Univision

More than 9.3 million viewers watched the World Cup match-up between Mexico and Argentina on Saturday, the highest viewership ever for Univision, an article on HispanicAd.com reports. The match exceeded the performance of all previous programs in the network’s history, regardless of genre, and is the single most watched telecast in the history of Spanish-language television in the United States.

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