latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, January 21, 2010

Estas listo for some football?

The NFL is getting ready to launch its Hispanic market Superbowl marketing efforts in an effort to continue to tap into this rapidly-growing audience segment. The league has made substantial efforts to reach Hispanics since 2006 when it launched its NFLlatino.com website. In 2007, I wrote about how NFL football games helped NBC claim four of the top five spots in the Hispanic TV ratings.

In 2009, regular-season game telecasts averaged 1.1 million Hispanic viewers, with 5 games averaging more than 2 million.

Obviously the pending World Cup will dwarf these numbers, but clearly the NFL (as well as the recent NBA efforts and the long-running MLB efforts) has seen the the power of sports-marketing in the Hispanic market.

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