latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, February 17, 2010

Free 2010 Hispanic Market Overview Report Available

Adam R Jacobson, a U.S. Hispanic market journalist and market research specialist, has released a report entitled, Hispanic Market Overview – 2010 (download PDF here from HispanicAd.com)

The first in an expected series of reports, provides an overview/snap shot of the Hispanic market. It also features a review of 2009 advertising expenditures, the latest Geoscape population statistics, detailed advertising activity at magazines according to Media Economics Group/HispanicMagazineMonitor and a detailed look at the fast-growing Hispanic digital and online industry.

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