AdAge's 2010 Hispanic Fact Pack released
The yearly compilation supplement was just released, find the whole report here. Highlights include:
-- Spanish TV spending rose 7.2% in Q1 of 2010
-- Spanish newspapers and magazines rose 4.5% and 1.5%
-- In 2009, Spanish-language media spending fell less than the general market 8.6% v. 10.2%
-- 22 of the top 50 Hispanic advertisers increased spending in 2009
-- Auto dealers slashed spending by double digits
-- Spanish TV spending rose 7.2% in Q1 of 2010
-- Spanish newspapers and magazines rose 4.5% and 1.5%
-- In 2009, Spanish-language media spending fell less than the general market 8.6% v. 10.2%
-- 22 of the top 50 Hispanic advertisers increased spending in 2009
-- Auto dealers slashed spending by double digits
Labels: Hispanic advertising, Hispanic marketing, Hispanic media, Hispanic media spending
posted by latino lingo @ 9:54 AM
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