latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, July 27, 2010

AdAge's 2010 Hispanic Fact Pack released

The yearly compilation supplement was just released, find the whole report here. Highlights include:

-- Spanish TV spending rose 7.2% in Q1 of 2010
-- Spanish newspapers and magazines rose 4.5% and 1.5%
-- In 2009, Spanish-language media spending fell less than the general market 8.6% v. 10.2%
-- 22 of the top 50 Hispanic advertisers increased spending in 2009
-- Auto dealers slashed spending by double digits

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