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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, July 29, 2010

Geoscape: Hispanics 52% of population growth from 2000-2010

Geoscape released (PDF) its report, "The American Marketscape DataStream™ (AMDS): 2010 Series" that outlines current year and 5-year forecasts on over 1,500 data elements. Among the findings:

-- Hispanics contributed 52 percent of America’s population growth between 2000 and 2010 and with the addition of Asians and African Americans nearly 80 percent.

-- There are approximately 50 million steady Hispanic U.S. residents, including those with a tenuous legal status.

-- In 2010, there are 318 counties in the U.S. where White Non-Hispanics are the minority—many of these counties are among the most populous in the nation.

-- Hispanics and Asians together form about 15 percent of American households but will contribute 67 percent of consumer spending growth between 2009 and 2010.

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