latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, January 12, 2011

Restaurants taking notice of Hispanic market A 2009 analysis by the Latinum Network found that while the American economy floundered, the spending growth by U.S. Hispanics was twice the growth of general market spending.

Considering one-third of the nation’s population 19 years old and younger is expected to be Latino by 2015, this trend only appears to be accelerating.

Restaurants have taken note and have scrambled for creative ways to pique the interest of this spendthrift demographic.

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