PR Pros agree social media is important for reaching Hispanics, but only 45% use it

While acknowledging social media's importance, only 45% of respondents to a recent study say they uses said they actually use it, compared to 92% who use it to reach mainstream markets.


The study -- conducted by TeleNoticias and LatinoWire, surveyed PR professionals in conjunction with the Hispanic Public Relations Association (HPRA), Hispanicize, HispanicAd.com and Survey.com -- points out that the Hispanic market is top of mind for marketers as the results of the 2010 US census are released, and as the audience demands that companies interact with it where it is — online.