latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, July 20, 2011

Latinos Leading the Mobile Web (and sleep with their phones)

The rapid growth of Hispanic mobile use is reshaping the way consumers use their devices. Here are some statistics from an article from ClickZ:

-- Almost half of Latinos own a smartphone, a much higher percentage than the general population.
-- 65% of Latinos use their handset as their primary access to the Internet.
-- 60% of Latinos use their mobile phone as their primary phone service.
-- 75% of adult Hispanics sleep with their phone.
-- 74% of Latino mobile subscribers are between 18 and 44 years old.
-- More than 30 percent of iPhone users are Hispanic. But they are also Android fans: around 30 percent of Latinos with a smartphone have an Android phone and growing.

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