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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, August 18, 2011

10 industries set to benefit from growing Hispanic market

By 2016, the Hispanic demographic will comprise 17.8 percent of US residents and, while the nation’s buying power is projected to grow 27.5 percent to $14.7 trillion, the Hispanic population’s buying power is forecast to grow a whopping 48.1 percent to $1.6 trillion.

Industry research firm IBISWorld analyzed the Hispanic population’s contribution to numerous industries between 2011 and 2016 and identified the top 10 US industries in which Hispanic market share is growing the fastest.

Ranked by percentage of growth expected from 2011-2016 they are:


  1. Consumer Electronics Stores

  2. Men's Clothing Stores

  3. Children and Infants Clothing Stores

  4. Car/Auto

  5. Advertising Agencies

  6. Single location full service restaurants

  7. Credit card processing/money transferring

  8. Trade and technical schools

  9. Department Stores

  10. Sports Franchises

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