latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, October 14, 2011

Free "How To" guide to Hispanic social media marketing available

The official 2011-2012 U.S. Hispanic Social Media Guide, the second annual "How To" guide to Hispanic social media marketing, is now available for free download by registering at www.hispanicize.com .

Produced by Hispanicize and the Hispanic PR Blog in partnership with the Hispanic Public Relations Association  (HPRA) and the Word of Mouth Marketing Association  (WOMMA), the 62-page guide explores current and upcoming trends in the Latino social media and marketing.

Among this year's highlights are unique content directly from the Hispanicize 2011 conference as well as a surprising, first-of-its-kind report on how Fortune 100 companies are using various social media platforms to reach Hispanics.

Read the whole story here.

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