latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, June 11, 2013

Whole Foods reviewing English-only language policy

Whole Foods was quick to respond to the growing social media and traditional media rumblings after 2 workers claimed they were suspended for speaking Spanish on the job.  In a statement (sent in English and Spanish), Whole Foods said it was their behavior in reporting the incident and not the fact they were speaking Spanish that got them suspended.

However, in light of the situation, Whole Foods is reviewing their language policy after an executive in Colorado indicated the policy was that all employees must speak English to customers and other employees while on the clock unless the customer speaks another language and all parties agree that a different language is the preferred method to communicate.

The pressure is on as the New Mexico League of the League of United Latin American Citizens says they are giving Whole Foods a week to respond before they advocate for a nationwide boycott.

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