latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, October 18, 2005

Latino USA Today?

"Tiempos del Mundo" (World Times) is on a quest to become the "USA Today" for the Americas through an overhaul to its design and content, so reports The Miami Herald.

Tiempos del Mundo is headquartered in Washington, D.C., and has bureaus in Miami, Bogota, San Jose (Costa Rica), Mexico City and Santiago. The 9-year-old newspaper has a circulation of 105,025 in three U.S. cities and 17 Latin American countries (according to an audit by BPA Worldwide).

The article also discusses a recent readership audit showing their typical reader is upscale Latino professional ... which should "bolster advertising sales and shape editorial content..."

¬°Buena suerte!

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