latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Sunday, November 13, 2005

Bye bye "Latino Heat"

Word came out today from the AP that WWE wrestler Eddie Guerrero was found dead Sunday in Minneapolis, where he was scheduled to wrestle. The 38 year-old is survived by his wife Vickie and daughters Shaul, 14, Sherilyn, 9, and Kaylie Marie, 3, according to the WWE website.

Eduardo Gory Guerrero, 38, didn't respond to a wake-up call Sunday morning, authorities said. No foul play is suspected, according to the article.

Last February, Guerrero became only the second Hispanic to be WWE champion (the first was Puerto Rican Pedro Morales who held the belt for two years in the early 70s). Unlike Morales, Guerrero held the title for only four months.

Guess somethings are too good to be true.

This reminds me of Gabrielle Solis from Desperate Housewives ... as soon as we get our first Latina "housewife," who with husband Carlos happen to be the rich family on the block with a white gardener (talk about reversal of roles!), Carlos gets thrown in jail -- typical, huh?

It's well known that WWE rates well with young Latinos and is an effective outlet for advertisers seeking this lucrative demo. Let's hope WWE introduces more Hispanic wrestlers (maybe a little less stereotypical). RIP, Eddie.

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