latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, October 31, 2005

You go girl (part dos)

NOW WE CAN SAY WE HAVE MADE IT AS A PEOPLE!!! Ok, I'm stretching a bit here, but today there's news on PR Newswire that after 79 years we now have our first Hispanic character in the Macy's Thanksgiving Parage. A 54-foot, helium filled Dora the Explorer will make her way from Central Park to 34th Street in front of 2 million people and a national TV audience.

I last told you about Dora's ventures in my Oct. 9 post.

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