latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, November 07, 2005

See, we told you so!

The Latin Grammys, done entirely in Spanish this year, attracted 1.8 million more viewers than last year's English version, according to a hot-off-the-press Univision press release on Hispanic PR Wire.

Other highlights mentioned in the release:

-- It was the most-watched broadcast in the history of the event among Adults 18-34
-- It made Univision the country’s #3 network, regardless of language.
-- It delivered 630% more Hispanic Adults 18-34 and 481% more Hispanic Adults 18-49.
-- In Los Angeles, the program was the #1 show in the key demos of Adults 18-34 and 18-49, beating all other stations in the market, regardless of language.
-- In Chicago, Adult 18-34 and 18-49 audiences increased an extraordinary 844% and 614% respectively.
-- In New York, Hispanic Adult 18-49 audiences saw a seven-fold increase over the previous year’s telecast.

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