latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, December 13, 2005

Diabetes curbed through the "lottery"

Here is a good example of considering cultural relevance and not just language when developing something for the Hispanic community ...

An educational board game called Lotería de Diabetes, or Diabetes Bingo, and designed to help Latino children and adults learn about diabetes prevention has won the 2005 National Extension Association of Family and Consumer Sciences Communications Award for creative excellence, according to an article on Jackson County News.com.

Lotería de Diabetes is based on a traditional Mexican game of chance called Lotería - similar to Bingo - and was developed by the Oregon State University Extension Service.

Diabetes is the fifth-deadliest disease in the United States. The Centers for Disease Control estimate that 21 million people in the United States have the disease, which disproportionately affects Latinos. More than 8 percent of Latinos over 20 - about 2 million people in that demographic alone - have diabetes.

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