Hispanic oral health

Univision and Colgate-Palmolive Company recently announced that they have renewed their oral health education partnership that is part of Univision's Peabody Award-winning health campaign, "Salud es Vida...!Enterate!" It will feature PSAs, informative oral care vignettes, news health segments and special televised reports. In addition, the Enterate website pages throughout Univision.com will continue have extensive information about the importance of oral care.

According to Congresswoman Hilda L. Solis, (D) California, who is quoted in the press release, Latino preschoolers - the fastest growing child population in the country - experience 2.5 times more tooth decay than the general population.

What they don't mention in the release is the link between poor oral hygiene and more serious and chronic problems down the road. Research has identified disease as a risk factor for heart and lung disease; diabetes; pre-mature, and low-birthweight babies, according to the American Dental Hygienists’ Association.

Some of these ailments, like diabetes, disproportionately affects Latinos.

So, this partnership is good news for Latinos and another tangible way Univision and Colgate are showing leadership in the Hispanic market. It's no wonder when asked of the brands you know, which are the best brands, Hispanics chose Colgate as #2 nationally, according to a survey by Encuesta, Inc. The full list is in the issue of Marketing y Medios.