Más on Hispanic advertising growth

The December issue of Hispanic Business Magazine has a few articles on the growth of Hispanic advertising, both on and off-line.

In the article, "Corner Office: The Future Clicks for Hispanic Media," Jesus Chavarria writes about the Hispanic market simultaneously confronting two profound shifts: Hispanic consumers moving from Spanish to English, and at the same time from traditional media to the Internet. He writes, "Hispanics' progress in education, income, English-language usage, and product sophistication makes the conventional Spanish-only media strategy of the past 30 years seem inadequate.

The article, "Surfing in two Worlds," examines the importance of the Hispanic online market further. A good measure is that, writer Joel Russel says, is that Hispanic advertisement reached $100 million in 2005, according to estimates by the Internet Advertising Bureau (IAB), up 33 percent from 2004.

Other articles discuss outdoor advertising, the top 50 advertisers, and one on the publishing industry. Definitely a recommended read.