latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, November 29, 2005

From DC to "la DF"

Mexicana de Aviacion, the first airline of Mexico and who are celebrating their 84th birthday this year, announced it is launching a new service this week with daily, nonstop service between Mexico City International Airport and Baltimore-Washington Thurgood Marshall International Airport, according to the Associated Press.

Each flight will seat 12 in executive class and 88 in the main cabin.

The article had an interesting quote from Emilio Romano, chief executive office of Mexicana, who said, "We believe this route will be popular with both business and leisure travelers alike. It is an enormous timesaver to business travelers who would rather fly nonstop than connect in a southern U.S. city ... At the same time, we will attract substantial leisure travel, particularly from the fast-growing Hispanic community residing in the East Coast."

Certainly, Romano recognizes the growing business market traveling to/from our Nation's Capital and La Ciudad de Esperanza.

Previously passengers could not get a nonstop flight to Mexico and they would have to go through a commercial airline, said Cheryl Stewart, a BWI spokeswoman, in the article.

It will be interesting to see how the airline will market and promote this route.


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