latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, April 19, 2006

Wal-Mart CEO: Hispanics key "growth opportunity"

Interesting nugget in a CNNMoney.com interview with Wal-Mart CEO Lee Scott. He identified the Hispanic community as a "key growth opportunity" and that Wal-Mart was spending $45 million a year in Spanish-language advertising and building marketing events around events like World Cup soccer.

He is quoted in the article as saying:

"Right now Hispanics have a greater affinity for Wal-Mart than any identifiable segment of the U.S. population. Hispanic consumers are projected to hold about 10 percent, or $1 trillion, of U.S. consumers' buying power by 2010 and Wal-Mart is well-positioned to "capture a significant portion of this market."

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