latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, August 07, 2006

Wooing Futbol fans to Football

The NFL has launched, a Spanish language website that is similar in branding to the English version.

According to an article in AdAge, the website is run in partnership with NFL Mexico.

The site has all the regular features (league and team news, schedules, scores, standings), but also features analysis from two Latino columnists, Hispanic-player diaries, and a listing of Latino players in the NFL.

As importantly, the site has a section that teaches the basics and rules of the game. To the uninitiated futbol fan, football is not easy to comprehend.

According to the article, internal NFL research shows that 72% of the 40 million U.S. Hispanics said they have spent or would spend time engaging with the NFL. In terms of marketing, the article says for now this is a soft launch of the site. They will promote it closer to the start of the season. They are working with AOL Latino.


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