latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Sunday, October 15, 2006

Coke exec: it's foolish for companies to neglect Hispanic market

Santiago Blanco, assistant vice president of Hispanic marketing for Coca-Cola in Atlanta, told a business audience in Alabama that companies that ignore that market are missing out on potentially lucrative business.

The Birmingham News reported on his visit where he also announced the beverage company is releasing a new energy drink next month aimed at Mexicans called Full Throttle Blue Demon, named after legendary Mexican wrestler El Demonio Azul.

"The face of America is changing. Companies that don't go after the multicultural market are missing out," he is quoted as saying in the article.

He also discussed that, according to the U.S. Census Bureau, 51 percent of teenagers living in the United States are minorities and 49 percent are white non-Hispanics


  • At 4:29 PM , Anonymous Anonymous said...

    Oh that's great, how you're helping to bring a calorie-laden, nutritionally worthless beverage to "Mexicans and blue collar males," two groups that can really benefit from more junk food. How do you sleep at night? You're a traitor and a money-grubber. Maybe Coke can roll Joe Camel or something similar to get energy drinks in baby bottles. Jerk.


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