latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, September 05, 2006

Miller boycotted again

In a classic example of "this company just can't win" Miller Brewing Company is now being boycotted by an organization that claims the beer maker supports illegal immigration by giving money to groups that support amnesty, marches, and benefits for illegal aliens.

You'll recall I wrote back in March that Miller was being boycotted by Hispanics in Chicago for the company's contributions to the political campaign of Sen. James Sensenbrenner (R-Wisc.), who is behind a bill that calls for strengthening U.S. anti-immigration laws and construction a wall along the U.S.-Mexico border.

According to a release sent out by MillerBoycott.com and paid for by Americans for Legal Immigration PAC, more than 100 organizations have joined the boycott of the beer maker and its parent company, SABMiller plc.

In the release, Congressman Steve King's office reports that "13 Americans are being killed by uninsured, drunk driving illegal aliens each day". They then point to the fact that Miller "plans to increase profits by marketing their beer to the Hispanic markets that are growing rapidly due to illegal immigration."

Not sure if they intend to draw a conclusion here that more marketing to Hispanics = more illegal, drunk driving Hispanics killing people on the roads, but if this were the case you could point to any demographic they market to and essentially say the same thing.

I don't mean to sound like I'm defending Miller. I just think if you're going to boycott the company for their alleged support of illegal immigration then that should stand on its own merit. Drawing conclusions that marketing more to the growing Hispanic population means more people getting killed is a bit extreme in my opinion.

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