latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, September 19, 2006

Hispanic Advertising Trends Survey Released

The Association of Hispanic Advertising Agencies (AHAA) released a survey on trends and influential factors in U.S. Hispanic advertising over the past decade, as part of its 10th anniversary celebration.

Asking member agency principals about "events affecting their businesses and their projections of future investments by corporate America to reach the approaching $1 trillion in U.S. Hispanic consumer spending," the key insights were:

-- More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting Latinos to increase in 2007 with more than 30 percent predicting budget growth of more than 10 percent.
-- 75.9 percent believe the finance industry will increase spending most significantly over the next five years followed by entertainment (58.6%) and pharmaceuticals(55.2%).
-- 93.5 percent said the 2000 Census data is considered the most significant milestone attributed to the growth of the more than $5 billion US Hispanic advertising industry.
-- More than 80 percent said the greatest challenge facing U.S. Hispanic advertising agencies persuading clients to invest more of their ad dollars in the Hispanic market, despite the overwhelming statistics on the growth of Hispanic purchasing power and population.

Read the whole release on PRNews Wire.


  • At 10:52 PM , Anonymous Ignacio Roizman said...

    Nice data. Something that I'd like to add is that not only the marketing budget of several US hispanic division will experience a significant increase, but that also among all the media channels used to target hispanics, interactive will be the fastest growing in the next 12 months as stated on AdAge Hispanic Fast Pack.


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