latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, October 03, 2007

Come to think of it, I guess wet backs are a problem

"Are you tired of the Wet Backs?" That's the headline on an e-mail promotion that recently got a manager of a Georgetown dealership fired, according to an AP article.

The ad, which was sent to about 1,200 former customers, was actually promoting the new air-conditioned seats in many of the latest models on the lot. Two of the e-mail recipients are board members of the Austin Hispanic Chamber of Commerce, according to the article.

Since we Hispanics lack the proverbial Jesse Jackson or Al Sharpton to whom to beg for forgiveness for all things racial or otherwise, the fired manager is evidently meeting with LULAC and the Hispanic Chamber.


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