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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, April 22, 2008

New leadership takes over at AHAA

The Association of Hispanic Advertising Agencies announced Jose Lopez-Varela as its new leader today.

He takes over for Jackie Bird. According to the release, during Bird's tenure, AHAA:
-- Tipped the 100-member agency mark and revised the strategic initiatives outlined two years earlier by the Board of Directors.
-- Implemented the first annual AHAA salary survey specific to Hispanic marketing agencies;
-- Created a partnership with Simmons Research and conducting qualitative and quantitative research supporting the Latino Identity project
-- Published, with AdAge, a magazine supplement on the Hispanic advertising industry and AHAA
-- Met with legislators to gain support for unbundling government contracts
-- Executed a partnership with Nielsen to analyze what advertisers are spending in the Hispanic market versus the general market and will be releasing the results in May
-- Planned a re-design the AHAA Web site.

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